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Dear <$firstname$>, Winter 2007 Everything You Should Know NewsletterTopics this Issue:
Enjoy this newsletter and share it with any aspiring writer you have in your life! Making Things Happen Are you on track with your commitments to becoming an author, expert and speaker? If not, now is the time to seriously consider finding a friend to hold you accountable for your dreams and your success. Three times each week Peggy McColl, internet marketing genius and author and co-creator of the Bestseller Mentoring Program, and I speak by phone. We check-in and see how our projects are going and then we exchange lists of the things we are going to get done before our next call. Usually we each have 5 – 10 items on our list. And then we hold each other accountable. For instance, Peggy is great about getting her work done but was really resistant to exercising. We developed a plan that for any day Peggy misses her 15 minute commitment to the treadmill, she has to donate $1,000 to the charity of my choice. Guess what? She hasn’t missed a day of exercise yet. Like most people, I have a lot to do everyday. By regularly checking in with Peggy, clarifying my to-do list and MAKING A PROMISE to get it done, things happen. AND, we have the added benefit of being able to grow our friendship, share ideas and brainstorm together. Who will be your buddy? If there isn’t someone in your immediate circle then think about the acquaintances you know that are motivated and making things happen in their lives. Take a risk, call and ask them if they would be willing to spend 10 minutes, three times a week by phone, in a mutually beneficial relationship. If you do this and find it useful, please send me an email and let me hear from you. Upcoming EYSK Teleclasses "Learn Publishing and Publicity from an Insider at HCI Books" Kim heads up the publicity department at HCI and has shepherded such bestsellers as Chicken Soup for the Soul, A Child Called “It”, and What the Bleep Do We Know, among others. She also manages her own imprint, Simcha Press. Here's where you can register right now: http://www.everythingyoushouldknow.com/recommends/kimweiss
Do you remember the BluBlocker Sunglasses television infomercials? They sold over 20 million pairs! Why should you care?
Joe is going to talk about how he's used his creative copywriting skills to earn millions of dollars and still enjoy writing as much today as when he was struggling. If you want some great secrets and insights into a successful author and copywriter's mind, Joe Sugarman is a living legend - you don't want to miss this call! To learn more, register for the call with Joe right here: http://www.everythingyoushouldknow.com/recommends/joesugarman
"How to Be a Successful Speaker and Presenter " And in April, I'm going to have a very special guest who will teach you all about what it takes to be a successful speaker and presenter "from the platform." There are many who say the most valuable skill you can ever learn is learning how to speak, present and sell while on stage. I'll share specifics with you as soon as my guest confirms!
The Importance of Great Headshots and Photographs This photo of Brian and I will be used for publicity purposes as we launch THE SOULMATE KIT: How To Prepare to Manifest and Meet Your Soulmate (go ahead and check out the preview site as we get prepared for our big launch this month!). http://www.everythingyoushouldknow.com/recommends/soulmatekit As an author/speaker/expert you need several kinds of photographs. Some are simple headshots (generally a head to chest shot against a simple background) which are used for newspapers, magazines and some times the back cover of a book. Full-length photos are often used for promoting a speaker to various potential venues and speakers bureaus. You will also need different kinds of photos for your website depending on your specialty. A chiropractor will want to be seen working on a patient, a cookbook author should be seen in the kitchen surrounded by food, etc. Women, be careful not to select photos that are “too sexy.” You want to be seen as the professional and personable, trusted expert that you are. I recently spoke to Carl Studna, one of my all-time favorite photographers, about what his thoughts on authors and headshots:
Carl Studna is a photographer extraordinaire whose intimate portraits of rock stars and VIPs have graced the covers of publications from TIME to Rolling Stone magazines. Some of his subjects and clients include:
With personalities and stars including (I'm telling you this so you check out his portfolio!)
Photographers are paid in different ways. If you go to a department store for a basic portrait they will take 2 or 3 shots and then offer to sell you the photo in a variety of sizes. Most often these are not suitable for an author. If you are ready to invest in high quality photographs that capture the real “you,” Carl has created a very special offer to EYSK newsletter subscribers that will allow you to have a session with him for a reduced rate and you will own the rights of the photographs for all publicity purposes. (Carl's licensing rates for use on products are quite reasonable.). Normally a photographer with Carl's experience and background would be completely out of reach for most authors but as a personal friend of mine, he's agreed to make his talents available at reasonable rates to my newsletter subscribers. You can email him at [email protected] or call him at 303-359-7797 Again, be sure to view Carl's portfolio at: http://www.everythingyoushouldknow.com/recommends/carlstudna Author Interview - Rand Marquardt
Like many first-time authors, Rand Marquardt is preparing for the release of his first book, SPIRITUAL GOLF. Rand, who is based in Harbor Springs, Michigan is a philosopher, teacher, mentor, spiritual life coach, and founder of the Play Better Life series. Like many first-time authors, Rand Marquardt is preparing for the release of his first book, SPIIRUTAL GOLF. Rand, who is based in Harbor Springs, Michigan is a philosopher, teacher, mentor, spiritual life coach, and founder of the Play Better Life series. An avid athlete all his life, he has always been drawn to ultimate peak performance through his intense competitive spirit. Intrigued with the mental side of sport, he delved into the depths of spiritual connection to Source Energy. What emerged is transcendence to playing sport through an inspired state of being with outrageous joy. Marquardt teaches the tools and understanding that empower one to play better while playing less arduously—in both golf and in life. He says, “The divine dichotomy of it all is that while playing less arduously you will play better without loosing, only enhancing a competitive desire to be your best.” I recently had a chance to talk to Rand about his process for creating his book SPIRITUAL GOLF. Arielle: When did you first come up with the idea for this book? Rand: I did a lot of spiritual education courses including The Shadow Process with your sister Debbie and also with Neale Donald Walsch. I began to think about applying these universal life principles to golf. As I did this, I found that it works! That’s how I went for a 10.6 to a 1.2 handicap in one summer. That’s like going from getting a C-minus in school to an A-plus in less than one semester. My goal is to attract a new audience to the land of spirituality to help them connect to who they really are. Arielle: How did you come to write the book? Rand: My intention was to never write a book but in June 2005 I began journaling about my experiences…this evolved into the book. Through some friends I found your www.EverythingYouShouldKnow.com website and listened to the teleconference with Susan Driscoll, CEO of iUniverse. As a first-time author I didn’t know which way to turn, or how to get published. After listening to that call I decided my best route was to work with iUniverse with the Premiere Plus package. Arielle: How has that experience been? Rand: It’s been very enjoyable. They gave me the extra help I asked for with content and editing and it’s made my book that much better. My on-sale date should be around March 1, 2007. Arielle: How did you come up with the cover design? Rand: I am member of True North Golf Club in Michigan. At the club I saw some spectacular golf shots. I figured out how to get permission to use the shots and the iUniverse designed the cover, which I think is beautiful. Arielle: What are your marketing plans? Rand: Since I am low-budget, I won’t be doing a book tour but I will be going to golf shows. I will look for ways to market through the PGA, will try to get endorsements golf professional and celebrities. I am looking to be as clever and creative as possible. I have written the press kit and reviewed all the information in EYSK and can’t wait to get started. After listening to your CD’s many times and reading through the Resource Guide, I now plan to do the amazon.com ‘Single New Product’ blast and other internet marketing. Right now I am building the website and have just begun building my email list. We’ll check back with Rand in a few months and see how the release of his book is going. For those of you who are still developing your books here’s a check-list of things to remember:
Check it out at www.iuniverse.com (An interview with Susan Driscoll, President and CEO of iUniverse is included in one of twenty bonuses in the Everything You Should Know package. The recording is titled, "Self-publishing and what it takes to self-publish a book AND lots of tips and hints for authors who aren't sure how to get started writing their book!) Author News - Dr. Adrianne Ahern Dr. Adrianne Ahern’s first book, SNAP OUT OF IT NOW (Sentient Publications) comes out in May 2007. She has already hired a top-notch PR firm for a publicity tour and they are off to a great start. They secured Adrianne several TV appearances on San Diego TV news shows last week while she was attending and researching her next book at the Buick Open. She is now writing a book on America’s Top Caddie and is interviewing caddies for top name golfers such as Charlie Hoffman. If you want to assist her, she is looking for introductions to Steve Williams, (caddy to Tiger Woods), Jim “Bones” McKay (the caddy for Phil Mickelson) and others. Learn more about Dr. Ahern at http://www.snapoutofitnow.com
Last Chance for Big Bonuses! In the next couple of weeks, I'm going to increase the price of my Everything You Should Know package, remove access to 15 teleclass course recordings AND exclude my personalized limited bonus, "Answering Your 3 Most Burning Questions" from the kit. This bonus alone is worth more than $750, far more that the price I charge for the course. The combined value of the 20 bonuses include in this package is $2,550.00. If you intend to push your writing career to the next level, there won't be a better opportunity to grab this package for such a discount. Details and a list of every bonus is here: http://www.EverythingYouShouldKnow.com Here's a description of every recording you'll have instant access to after placing your order:
If you want access to me and have an opportunity to "pick my brain" for a small fraction of my normal consulting rate before the price increase, place your order for the Everything You Should Know course today. PS: Please forward this newsletter to anyone you know who's thinking about writing a book! |
